Sustainability

Reviving traditional practices of Natural dyeing and Hand operated processes to ensure least ecological impact and lesser dependence on machinery.

Rural Empowerment

Promoting rural enterprises by providing alternative means of livelihood to villagers and augmenting their income in ecologically sensitive areas.

Ecological Impact

Striving for minimum ecological impact due to adoption of methodologies that are least damaging

Affordability

Ensuring that the products are priced fairly for both the producer and consumer to make them affordable